Industries
Website & Marketing Partner for Accommodation Providers
A guest rarely books a property from a site with slow-loading photos or unclear pricing and availability. We build sites and marketing for accommodation providers focused on one outcome - direct bookings, without the commission an OTA takes off the top.
We've delivered 15+ accommodation websites - from apartments in Serbia to villas on the Greek islands, including sites built specifically for an international, English-speaking guest.
Challenges in this industry
Seasonal demand
Most booking decisions happen in a short window before the season. Marketing needs to be ready before the season starts, not during it - a campaign launched once the season is underway is already behind.
Photos decide before the copy does
A guest looks at the photos first, reads the description second. A slow-loading gallery or poorly optimized images lose that guest in the first few seconds, before they've even seen the price.
Dependence on OTAs (Booking, Airbnb)
Bookings through these platforms carry a 15-20% commission. A site built for direct booking, backed by SEO and Google Ads, reduces that dependence over time.
An international guest books differently than a local one
If you're trying to reach English-speaking guests, they search, compare, and trust differently than a domestic guest: different language, different channels, different questions about the property before they'll commit.
What we do
Property/villa website
Built around fast, optimized galleries, clear pricing and availability, and a direct CTA to book.
Local & seasonal SEO
Targeting searches tied to the destination and property type, weighted toward the run-up to peak season.
Seasonal Google Ads campaigns
Planned in advance, switched on and off around the season, not left running indefinitely without a plan.
Content built for an international, English-speaking guest
Copy and marketing written for how that guest actually searches and decides, not a translated version of the local-market site.
Social media & visual content
Instagram and similar platforms as a showcase, especially important in tourism where the visual impression does the selling.
Reducing OTA dependence
A strategy that gradually builds direct bookings alongside (not instead of) OTA channels.
Why Yo1
We've worked tourism projects for both the domestic and international market - including villa sites in Greece built directly for an international guest. We understand the difference between marketing to a domestic and an international traveler, and we don't treat them as the same task.
Frequently asked questions
Do you build sites and run campaigns specifically for English-speaking or international guests?
Yes - we have direct experience with tourism projects built for an international market, not a translated version of a local site.
When should a marketing campaign start before the season?
It depends on the destination and property type, but generally SEO work should start a few months ahead, and Google Ads campaigns 4-6 weeks before the season, so they're live by the time guests start planning.
Can a website fully replace Booking.com or Airbnb?
Not entirely, but it reduces dependence on them - a site with direct booking captures guests who would otherwise pay the platform's commission, while OTA channels can still add extra visibility.
Do you include an online booking system?
Yes, depending on scope - from a simple availability-check form to a full booking system, sized to the property.
Works well together with
Website development
A website isn't a digital business card - it's your best salesperson, one that never sleeps, never takes a day off, and works around the clock. We build fast, clear websites that lead visitors straight to the action you want: a call, an inquiry, or a purchase. From landing pages and corporate sites to online stores, the goal is a site that works for the business - not just one that looks polished When needed, we also build for accessibility so people with disabilities can use the site fully.
SEO optimization
The best advertising is the kind you don't pay for on every click. SEO is slower than paid ads, but it builds organic visibility that lasts for years - not only while a campaign budget runs. We handle technical SEO, content, and local SEO so your site ranks for queries that actually lead to inquiries or sales, with reporting tied to business outcomes.
Google Ads & PPC
Paid advertising is the fastest way to get in front of the right people - but only if you track what actually produces results. We set up Google Ads and Meta Ads with conversion tracking from day one, then steer budget toward inquiries and sales - not empty impressions. The goal is a workable CPA and a clear view of what is worth scaling.
Digital marketing
People rarely buy on the first touch with a brand. Digital marketing is the gap between "I've heard of them" and "I'm ready to send an inquiry" - and that is where trust is built or lost. We run content strategy, social management, and a consistent brand voice so people recognize you before they reach out - measured by progress toward inquiries, not likes alone.
Work in this industry
Ready to start your project?
Book a free 30-minute consultation - no obligation, just a conversation about what you actually need and how long it would take.